There are 2 main problems marketers in our industry have and which lead to online failure. These are:
1) Generating Fresh Leads Daily
2) Converting Leads Into Sales
The 2 most common problems are actually the most crucial elements that need to be mastered in order to have a successful online business. Let’s look at each of these in more detail so you know what you need to focus on to see results in your online business.
Generating Fresh Leads Daily
The number one activity marketers need to focus on to bring in sales is hands downlead generation! Without leads you have no eyeballs on your offer and therefore there is no opportunity for a potential sale to take place. If you do not have eyeballs on your offer then you will have little to zero sales.
In order to generate leads you need to drive traffic to your squeeze pages or to your blog and this gives users an opportunity to get a piece of value like a report, article or informative video in exchange for their e-mail address. Every time you are capturing e-mail addresses you are building your list and your list is your primary asset in your business because you have the power to make money just with the click of a button (i.e. when you send an e-mail with a promotional offer). The bigger your list the more money you make.
Your focus in your business is to build as big a list as possible and build a relationship with your list through value based e-mails. The more you can get your e-mail subscribers to get to know, like and trust you, the easier to sell to them through promotional based e-mails.
Converting Leads Into Sales
The whole point of building a list is to make sales, so now we shall look at what we need to focus on to have as many sales conversions as possible even with a small list!
Most marketers think that in order to start making good money with a list, one needs a big a list as possible, but the truth is that if you can focus on adding value to people’s lives and portray yourself as the mentor they need, then having a small list won’t matter.
What most marketers do these days is they send people to a squeeze page and hope for a sale, however, people hate being sold to and in order to get them to buy from us we first need to get them to trust us to make the sales conversion easier.
To do this we need to start by talking our audience’s language because the reality is that this business is a mindset game. People struggle a huge deal internally because people doubt them, they doubt themselves or they are finding excuses which are stopping them from pursuing an online career. Our job is to tap into their heart, break down any mental blocks and convince them that they have all the potential they need to make their online business work. Once you tap into their core desires… that is where the money is at!
It’s good that when we e-mail our list we have a mix of value and promotional offers. When promoting promotional offers it’s always important to mention how the product will help them, why they need it and how it will help them achieve their desired outcome. Do this and you’ll be seeing higher sales conversions in your business
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