Throughout your Marketing career, if there is anything you will be asked to do the most, it is talking. You will talk with your customers, your clients, at conferences, everywhere. This is why it is necessary that you learn how to talk effectively to people.
Think about how you behave when you talk to people. Let's say you are at a party and you do not know many people there. As you keep talking to some of them, one by one, what makes you want to continue the conversation?
You will be happy:
A. if they seem genuinely interested in what you are saying.
B. if they give all their attention to you and do not interrupt you
C. if they seem to care about you
Are these three not the best combination you would want in a person you wish to talk to? Similarly, our clients and customers are looking for these exact same things in us. At conferences, during phone calls, they get hogged by dozens of people like us all in the name of network marketing. Many are smart with words, they can also be persuasive. Then why is it that fewer close the deals? It is because they posses none of the three skills mentioned above. You are the one who has to be different.
Be genuinely interested in what the client is saying. I am asking you to be a good listener; that is all. I have met several people who, while talking to their customers or clients, are constantly distracted and confused when talking to their clients. Their mind is in a constant state of frenzy, constantly confused about when to talk about their products, when to introduce their campaigns, when to talk about their company.
That is NOT what you should be thinking about when you talk to these clients. Listen to them with your full attention because when they talk, there is a lot you can gather about them just by paying attention to what they are saying. You can find what they need; what they are looking for and then offer your products which suit them likewise. Focus on what they are saying rather than focusing on yourself. Then think from the client's perspective too. He will be delighted to find someone who is genuinely interested in what he has to say rather than someone who regurgitates his hour long prepared speech about his products all over. It makes you different; it makes you stand out, and thus gives you a higher chance to close the deal.
Practice this with people you meet at conventions, colleagues you run into at some party and just almost anyone you meet and have a chance to talk. Frame your questions, listen to them and be genuinely interested. Begin listening and stop trying to squeeze your product in somewhere. It will work wonders, see for yourself.