How to use Remarketing with Audience Pixels and Follow Your Clients everywhere?
There are two forms of pixels available to help generate leads for your business. One is audience pixels and the other is conversion pixels. Audience pixels help in creating website custom audiences where you get one pixel for each advertising account. With the help of an audience pixel, you are able to track a user's activities on your website. This is basically through which remarketing and retargeting work. Remarketing with Audience Pixels is one of the most powerful strategies to build your online business.
The custom Audience Pixel gets activated every time someone opens your website. This pixel then gathers information regarding the open URLs in the viewer's browser which are then compared to the criteria you have set for your custom audience. If the two match then this person is added to your audience.
1. Adding Audience Pixels
Now create a pixel and name it so it is easy to identify it later. Paste the pixel code onto every page of your website. You can also link these pixels to your Facebook page or account and that is something I will talk about in more detail in my training.
After your pixel is installed you have to determine your audience criteria, determine a logarithm to indemnify which users will be more suitable for campaigning your business to. You may also attract this audience with your ads on Facebook and have them visit your website.
2. Following your clients
Now that you have created a target audience, you can also filter through them, sort them in various ways. For instance, you may filter the audience by selecting all the people who have visited your website or by selecting only those who visited URLs in response to a certain keyword. You can also see which viewers stopped at which page and start to place ads related to another service or offer on the websites to attract them back. This is called funnel retargeting and we will have a go at it during my training. It helps you in leading the audience to a landing page where you can make an offer and reel them in. All these help you target those people who have a higher probability of becoming your clients.
This is one of the most technical, yet effective way to generate leads for your business. While Facebook has made it a little simple, it still requires someone to walk you through it and guide you at every step. This is where I come in. I will train you on how to create your own audience pixel, how to install it and how to make the most out of it. In my training, we will cover all the questions that might be looming in your mind right now. Let the games begin!
P.S. PIXELS, CUSTOM AUDIENCES, AND RE-TARGETING – IF YOU'RE UNFAMILIAR WITH THESE TERMS , THIS FREE VIDEO WILL SAVE YOUR LIFE…