Get Sticky Customers
When I talked about being a good team leader, encouraging your team and celebrating every little achievement, I said so because I do not want you to lose out your team members. I know we laboriously choose our team and then train them all so to lose them out is not only a severe blow to us, it is also a waste of our time and efforts.
Apply this exact same concept on your customers. When you manage to gain new customers and clients of your products and they are willing to deal with you, you have achieved this after enormous efforts. If I am to tell you that you have the capability to lose this customer out soon or to have him do business with you for a long time, what would you choose? The latter obviously, is it not? And how will you achieve this then? The answer is simple: by making sticky customers.
The entire theory behind having customers and maintain a great rapport with them is to satisfy them at all times. Your job does not end when you have successfully gained a client, in fact you are to carry on with all the charms and intelligence that you have used with him. To make customers stay you should be in constant contact with them. Call them frequently to ask about the product, if they have received it yet, have they started using it, how they like it etc. One of the worst things we do in our online marketing business is that we do not inform our clients everything. For instance I know of a good number of examples where fellow marketers did not inform their customers about certain specific details about their product. Someone forgot to mention the few side effects they may experience for the next few days or someone forgot to give instructions on how to use the product properly so as to get the best results. It would not take a genius to guess what happened later; those customers did not want the product any more.
As a part of this business, you need to be in constant contact with your clients and to inform them of all the tiny details that you yourself would have liked had you been the customers. Call them up to inquire if they have received the products yet and check into the issue of they have not. This will make them feel like their order is being well-taken care of. After they have received the product, ask them if they have tried it. This would be a good time to remind them of any of the details you had told them earlier. Check on them to see if they have been using the products regularly.
You might feel like you are milky-cuddling your clients but you actually are not! This is a way to show the clients that they are your priority. With all this you will see them coming back for you again and again.
R. Paul Maynard